How to Reduce Abandoned Payments in Your E-Shop

Up to 70% of customers abandon their cart before completing payment. A large portion leaves at the moment of payment — not because they don't want to buy, but because the payment process deters them. Here are 5 common causes and how to fix them.

1. Too few payment methods

❌ Problem

The customer wants to pay via Apple Pay or bank button, but the e-shop only offers card payment.

✅ Payout solution

Payout offers all relevant payment methods in a single integration: VISA/Mastercard, Apple Pay, Google Pay, bank buttons, QR payment, and bank transfer.

2. Redirect to an external page

❌ Problem

The customer is redirected to a completely different page with a different design. They lose trust and often cancel.

✅ Payout solution

Payout offers an inline payment form that appears directly on your page. The customer never leaves your e-shop.

3. Slow loading of payment form

❌ Problem

Every extra second reduces conversion by approximately 7%.

✅ Payout solution

Payment form loads in under 1 second. EU-based servers minimize latency.

4. Missing security badges

❌ Problem

No visible security indicators — no certificate logos, no encryption info.

✅ Payout solution

NBS licensed, PCI DSS Level 1 certified, 3D Secure 2.0 authentication.

5. Complex checkout process

❌ Problem

15 fields, mandatory registration, email confirmation — all before paying.

✅ Payout solution

With Apple Pay and Google Pay, customers pay in one click — no card details, no registration.

Try Payout inline gateway

Increase your e-shop conversion with a payment gateway that solves all 5 problems. Free registration, approval within 72 hours.

Try Payout for free