Online Payment Solution from Two Perspectives

What does Payout actually offer?

Tina, Payout: Payout is a payment service that helps e-shops accept payments effortlessly. Our goal is to simplify the entire payment process, allowing our clients to easily accept credit and debit card payments while offering locally preferred payment methods. By integrating with major platforms such as WooCommerce and with zero integration fees, we are able to provide transparent and effective solutions.

What are the main benefits we offer?

Tina, Payout: Our service offers several benefits. First, we have an optimized checkout process that helps increase conversion. We also support local payment methods, which is key for e-shop owners. In addition, we strive to ensure fast settlement—cash flow optimization, contractual documentation, and transparent pricing—which guarantees that our clients will not incur any indirect costs.

What is your experience with the Payout payment gateway? What results have you seen with your clients?

Anton Drozda, BigWay: We regularly implement the Payout payment gateway on e-shops that we develop for our clients. Whether it's integration via API or a plugin for various open-source systems, Payout is definitely one of the payment gateways where implementation is very simple and fast. Even after handing over e-shops to our clients, we often take care of their regular maintenance and further development. That's why we know that they use the Payout payment gateway regularly and, above all, long-term. According to information from clients, another big advantage is the clear administration panel and overall management, which makes their work easier and provides them with overviews of payments made using Payout.

How does Payout differ from other payment service providers?

Tina, Payout: The main difference is our flexibility and emphasis on supporting our clients' growth. We do not charge high minimum fees, we do not require long-term contracts, and we do not add hidden fees. Our integration is fast and seamless, with our specialists available to assist. And, of course, our support ensures that our clients have access to support in their own language, which is important for their comfort and success.

Anton Drozda, BigWay: Its great advantage is definitely its ease of implementation, but also the wide range of supported payment methods. Whether it's standard card payments, bank transfers, or methods that appeal more to younger generations, such as Apple Pay or Google Pay. Offering a variety of payment methods can influence a customer's decision and choice of which e-shop to ultimately buy from.

What is most important to your clients when deciding between different options?

Anton Drozda, BigWay: Our clients, for whom we create e-shops, most often look at the regular fees and commissions of individual payment gateways. This factor is key for them.

What should the ideal payment service provider look like?

Tina, Payout: A payment service provider should offer assistance to your customers so that they feel confident when making purchases and develop your online business, including:

• Checkout optimized for conversion
• Local payment methods
• Fast settlement
• Transparent pricing and simple contracts
• Level of security and support

We offer all of these points to our clients and tailor them to their specific needs.

What features or characteristics do you consider key when choosing a payment gateway?

Anton Drozda, BigWay: At BigWay, we focus primarily on the implementation options and documentation of the payment gateway. This factor also has an impact on the final price of creating an e-shop. Whether it is implementation using a plugin created for various open source systems or a ready-made API, high-quality documentation and potential support from the payment gateway are a big advantage.

Ultimately, the most important factor is the perspective of future e-shop customers. The awareness of a given payment gateway and trust in the payment process is one of the factors that helps increase conversion rates and, therefore, the future success of the e-shop itself.

What do you think is the most important thing to consider when choosing a payment gateway?

Tina, Payout: When choosing a payment gateway, it is critical to consider not only the speed with which money is returned to the customer's account in the event of a refund or complaint, but also how the payment gateway handles chargebacks. Fast and free returns are a decisive factor for 81% of customers who shop again with online retailers.

Anton Drozda, BigWay: During initial consultations with our clients, we discuss not only the selection of payment gateways, but also the selection of carriers, billing systems, warehouse systems, and shipping fee settings. I always recommend that they meet their future customers halfway and give them a choice of options that will suit them best and that they will trust. Trust is an important factor in the purchasing decision-making process.

Payment security is one of the most important aspects. Why should strong customer authentication (SCA) be the basis for e-commerce transactions?

Tina, Payout: Strong customer authentication (SCA) is an essential part of secure electronic payments. In addition to being a legal requirement, it plays a key role in increasing customer trust and loyalty.

What other benefits does SCA have?

Tina, Payout: SCA not only protects against fraudulent activity, but also leads to best practices that increase transaction success rates and provide a more pleasant experience for customers. Compliance with SCA is also a means of meeting regulatory requirements and strengthening the security of payment processes.

How does a payment gateway contribute to improving the user experience and increasing conversion for online stores?

Anton Drozda, BigWay: Maximizing the purchase completion rate is extremely important for every e-shop owner, and the payment gateway is one of the key factors. When you invest a lot of time and money to attract potential customers to your e-shop, one of your goals is to turn them into paying customers. However, for this to happen, they must trust you, and the purchasing process must be intuitive. An unsuitable payment gateway can be the reason for a high rate of abandoned carts and unfinished purchases.

Why should the return process be simple and at the same time so important when choosing a payment gateway?

Tina, Payout: If the return process is complicated or subject to a fee, more than a quarter of consumers (27%) decide not to buy from that retailer again. A simplified and efficient return process can significantly increase customer loyalty and the likelihood of repeat purchases. In addition, it is important that the payment gateway also protects the e-shop itself when dealing with chargebacks. In the case of Payout, it is essential for us that the client wins the dispute, provided, of course, that they have followed all procedures and delivered the goods or services.

Do you see it as an advantage when e-shops cooperate with local payment gateways?

Anton Drozda, BigWay: Definitely yes. For us at BigWay, this is one of the starting points when deciding on a payment gateway, which we always emphasize to our clients. It is precisely the trust and awareness of a given payment gateway that influences the completion of purchases and the conversion of regular e-shop visitors into desired customers.

Today, we are also familiar with other payment service providers, such as PayPal. What is the difference between us?

Tina, Payout: There are several key aspects to comparing Payout and PayPal. Both services support a wide range of payment methods, but PayPal has additional options, such as PayPal Credit. Payout has a more developer-friendly API and a better checkout than PayPal, which can improve the user experience. We have a more transparent pricing policy, while PayPal has a more complex fee structure. Both services offer fast payouts, but PayPal may charge additional fees for expedited processing and has had several incidents of funds being blocked in the past. Both services guarantee data security, with Payout giving businesses more control over fraud prevention measures. PayPal offers more extensive customer support, while Payout has more limited contact options—but these are more personal.

Overall, the choice between Payout and PayPal will depend on the specific needs and preferences of the e-shop, with Payout being stronger in European markets and more suitable for smaller businesses, while PayPal is more ideal for global operations and businesses with higher transaction volumes.

Where can interested parties learn more about our service?

Tina, Payout: If anyone is interested in more information or is interested in how we can help them with their payment needs, please do not hesitate to contact us directly. There is a form available on our website that you can fill out, and we will get back to you.

Conclusion:

Obtaining sufficient information when choosing a payment gateway for online business is a very important step that should not be taken lightly or neglected. We have described everything you need to consider in more detail in an article on Ecommerce Bridge, which you can find HERE.

If you have any questions, please do not hesitate to contact us and we will be happy to help you.

Article Author

Paula Lipková

PR Marketing Specialist